Truely a Heavy combo for Sturgeon. Penn 330 GTI reel spooled with 100 lb Power Pro, Shakespeare Ugly Stick Tiger 2202 rod (30-60 lb), Plano 35102 rod case, 5 complete sets of terminal tackle. (see Terminal Tackle Set). Packaged individually, the rod ($55.99), reel ($99.99), rod case ($38.00), line (38.99), and terminal tackle ($17.00) would be a lot more expensive.